Cookie Policy
Last Updated: March 1, 2025 | Effective Date: March 1, 2025
Summary: We use essential cookies to make our website work, and optional analytics and marketing cookies to improve your experience and measure our campaigns — only with your consent. You can manage your preferences at any time.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They help the website remember your actions and preferences over time, so you don't have to re-enter information each time you return.
In addition to cookies, we also use similar technologies such as web beacons, pixel tags, and local storage. This policy covers all such technologies collectively referred to as "cookies."
2. Who Sets Cookies on Limora.beauty?
Cookies on our website are set by:
- Limora, Inc. (First-party cookies): Cookies we set directly to operate and improve our website.
- Third-party providers: Trusted partners whose services we embed on our site (e.g., analytics, advertising). These parties may set their own cookies subject to their own privacy policies.
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for our website to function and cannot be disabled. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms.
- session_id: Maintains your session while you navigate the site. Expires when browser is closed.
- csrf_token: Protects against Cross-Site Request Forgery attacks. Expires when browser is closed.
- cookie_consent: Stores your cookie consent preferences. Expires after 12 months.
- limora_auth: Keeps you logged in to the Limora web portal (if applicable). Expires after 30 days.
3.2 Performance & Analytics Cookies
These cookies allow us to count visits and traffic sources to measure and improve our website's performance. All information collected is aggregated and anonymised. We only use these with your consent.
- Google Analytics (_ga, _gid, _gat): Measures how visitors use our site — pages visited, time spent, traffic sources. Data is anonymised (IP anonymisation enabled). Retention: up to 26 months.
- Firebase Analytics: App-linked web analytics for understanding user journeys from website to app download. Retention: up to 14 months.
3.3 Functional Cookies
These cookies enable enhanced functionality and personalisation. They may be set by us or by third parties whose services appear on our pages.
- lang_pref: Remembers your language preference. Expires after 12 months.
- app_platform: Remembers whether you were auto-detected as iOS or Android to show the relevant download button. Session cookie.
- utm_params: Stores campaign attribution parameters to correctly credit the source of your visit. Session cookie.
3.4 Marketing & Advertising Cookies
These cookies are set through our site by our advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites. We only use these with your explicit consent.
- Meta Pixel (_fbp, _fbc): Measures the effectiveness of our Facebook and Instagram ad campaigns. Retention: up to 90 days.
- Google Ads (gclid, gclsrc): Tracks conversions from Google search and display advertising. Retention: up to 90 days.
- TikTok Pixel (ttclid, _ttp): Measures conversion from TikTok advertising campaigns. Retention: up to 13 months.
- Apple Search Ads: Attribution for users arriving from Apple Search Ad campaigns. Session cookie.
4. Cookie Duration
Cookies are either:
- Session cookies: Temporary cookies that exist only while your browser is open. They are deleted when you close your browser.
- Persistent cookies: Cookies that remain on your device for a set period (e.g., 30 days, 12 months) or until you delete them.
5. Your Cookie Choices
5.1 Cookie Banner
When you first visit our website, you will be shown a cookie consent banner. You can choose to accept all cookies, reject non-essential cookies, or customise your preferences by category.
You can update your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.
5.2 Browser Settings
Most browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Delete existing cookies
- Allow cookies from specific sites only
- Block third-party cookies
Note that blocking cookies may affect the functionality of our website. To manage cookies in your browser:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Safari: Preferences → Privacy → Manage Website Data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Edge: Settings → Cookies and site permissions → Cookies and site data
5.3 Opt-Out Links for Specific Services
6. Cookies and the App
Our mobile app (iOS and Android) does not use browser cookies. Instead, we use:
- Device identifiers: IDFA (iOS) and GAID (Android) with your consent for analytics and attribution.
- Local storage: App preferences and session data stored locally on your device.
- SDK-based analytics: Firebase Analytics SDK for in-app usage measurement.
You can reset or limit your device's advertising identifier in your device settings (iOS: Settings → Privacy → Tracking; Android: Settings → Google → Ads).
7. Do Not Track
Some browsers send a "Do Not Track" (DNT) signal. Currently there is no universally accepted standard for how websites should respond to DNT signals. We do not currently alter our data collection practices in response to DNT signals, but we honour your consent choices as described in Section 5.
8. Changes to This Policy
We may update this Cookie Policy to reflect changes in the cookies we use or for legal, regulatory, or operational reasons. We will notify you of material changes by updating the date at the top of this page. We encourage you to review this page periodically.
9. Contact Us
If you have any questions about our use of cookies, please contact us:
- Email: privacy@limora.app
- Postal Address: Limora, Inc., 2261 Market Street #4667, San Francisco, CA 94114, USA
For more information about how we handle your personal data more broadly, please see our Privacy Policy.