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Terms of Service

Last Updated: March 1, 2025  |  Effective Date: March 1, 2025

Please read these Terms carefully. By downloading, installing, or using the Limora app or website, you agree to be bound by these Terms of Service. If you do not agree, do not use our Services.

1. Acceptance of Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you ("User," "you," or "your") and Limora, Inc. ("Limora," "we," "us," or "our"), a company incorporated in Delaware, USA. These Terms govern your access to and use of the Limora mobile application, website (limora.app), and all related services (collectively, "Services").

You must be at least 13 years of age (or 16 in the European Economic Area) to use our Services. By using the Services, you represent that you meet this age requirement.

2. License to Use

Subject to your compliance with these Terms, Limora grants you a limited, non-exclusive, non-transferable, revocable license to:

  • Download and install the Limora app on devices you own or control
  • Access and use the Services for your personal, non-commercial purposes
  • View and download AI-generated portraits for personal or commercial use (as described in Section 6)

This license does not include the right to: sublicense, sell, or distribute the app; modify, reverse-engineer, or create derivative works of the app; use automated tools to access or scrape our Services; or use the Services to generate content on behalf of third parties as a competing service.

3. Account Registration

To access most features, you must create a Limora account. You agree to:

  • Provide accurate, current, and complete information during registration
  • Maintain the security of your account credentials
  • Promptly notify us of any unauthorized access to your account at security@limora.app
  • Accept responsibility for all activities that occur under your account
  • Create only one personal account per person

We reserve the right to suspend or terminate accounts that violate these Terms.

4. Subscriptions and Payments

4.1 Subscription Plans

Limora offers free and premium subscription tiers. Premium subscriptions unlock unlimited portrait packs, all styles, 4K downloads, and priority processing. Current pricing is displayed within the app.

4.2 Billing

Subscriptions are billed through Apple App Store or Google Play and are subject to their respective terms and billing practices. By subscribing, you authorize automatic renewal at the then-current price unless you cancel before the renewal date.

4.3 Free Trial

New users may receive a free trial of premium features. If you do not cancel before the trial period ends, you will be automatically charged for a subscription. Trial availability and duration may vary.

4.4 Cancellation and Refunds

You may cancel your subscription at any time through your App Store or Google Play account settings. Cancellation takes effect at the end of your current billing period; you retain access to premium features until then. Refunds are subject to the App Store or Google Play refund policies of Apple or Google respectively. We do not process direct refunds for App Store or Play Store purchases.

5. Acceptable Use

You agree to use Limora only for lawful purposes and in accordance with these Terms. You must NOT:

  • Upload photos of other people without their explicit consent
  • Generate content depicting minors in any inappropriate manner
  • Create content that is defamatory, harassing, or intended to harm a specific person
  • Use the Service to generate non-consensual intimate images or deepfakes
  • Attempt to impersonate another person or entity
  • Violate any applicable laws, regulations, or third-party rights
  • Use automated scripts, bots, or other means to access the Service
  • Attempt to circumvent subscription requirements or access paid features without payment
  • Upload photos containing illegal content, including CSAM (child sexual abuse material)
  • Use generated portraits to deceive, defraud, or impersonate others

We use automated content moderation and may review reported content. Violations may result in immediate account termination and, where required by law, reporting to appropriate authorities.

6. Intellectual Property and Content Rights

6.1 Your Uploaded Photos

You retain all ownership rights to photos you upload. By uploading photos, you grant Limora a limited, non-exclusive license to process those photos solely to provide the AI portrait generation service. This license terminates when you delete your photos or account.

6.2 AI-Generated Portraits

AI-generated portraits created using your photos are owned by you. Subject to your active subscription:

  • Free Users: Personal use only (social media profiles, private sharing). Not for commercial use.
  • Premium Users: Full commercial use rights, including for professional headshots, marketing materials, and content creation, except as restricted below.

Restrictions for all users: You may not sell or license AI-generated portraits to third parties as stock photography or as-is digital products. You may not use portraits to impersonate real persons (other than yourself) or create misleading content.

6.3 Limora's Intellectual Property

All rights in the Limora app, website, AI models, style templates, branding, trademarks, and content (other than your uploaded photos) belong to Limora or its licensors. These Terms do not grant you any rights in our intellectual property except the limited license described herein.

7. Privacy

Our collection and use of your personal information is described in our Privacy Policy, which is incorporated into these Terms by reference. By using our Services, you consent to the practices described therein.

8. Disclaimers and Limitation of Liability

8.1 Disclaimer of Warranties

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF VIRUSES.

8.2 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LIMORA SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, OR GOODWILL. OUR TOTAL LIABILITY FOR ANY CLAIM ARISING FROM THESE TERMS OR YOUR USE OF THE SERVICES SHALL NOT EXCEED THE AMOUNT YOU PAID US IN THE 12 MONTHS PRECEDING THE CLAIM, OR $100 USD, WHICHEVER IS GREATER.

Some jurisdictions do not allow the exclusion of implied warranties or limitation of liability, so the above may not apply to you.

9. Indemnification

You agree to indemnify, defend, and hold harmless Limora and its officers, directors, employees, and agents from any claims, damages, losses, and expenses (including legal fees) arising from: (a) your use of the Services; (b) your violation of these Terms; (c) photos you upload; or (d) your violation of any third-party rights.

10. Termination

Either party may terminate this agreement at any time. You may terminate by deleting your account. We may suspend or terminate your access if you violate these Terms or if we discontinue the Service (with reasonable notice).

Upon termination: your license ends; we will delete your data per our Privacy Policy; and provisions that by their nature should survive termination will do so (including Sections 8, 9, and 12).

11. Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of Delaware, USA, without regard to conflict-of-law principles.

Arbitration Agreement: Any dispute arising from these Terms or the Services shall be resolved by binding individual arbitration under the rules of the American Arbitration Association (AAA), not in a class or representative action. You waive your right to a jury trial. This section does not apply to users in the EU/EEA, where mandatory local consumer protection laws prevail.

EU/EEA Users: You may use the European Commission's Online Dispute Resolution platform at ec.europa.eu/consumers/odr.

12. General Provisions

  • Entire Agreement: These Terms, together with our Privacy Policy and EULA, constitute the entire agreement between you and Limora.
  • Severability: If any provision is found unenforceable, the remaining provisions continue in full force.
  • No Waiver: Our failure to enforce any right does not constitute a waiver of that right.
  • Assignment: You may not assign your rights under these Terms. We may assign our rights to a successor entity.
  • Updates: We may update these Terms with notice. Continued use after updates constitutes acceptance.

13. Contact Us

For questions about these Terms, please contact:

  • Email: legal@limora.app
  • Address: Limora, Inc., 2261 Market Street #4667, San Francisco, CA 94114, USA
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